We really don’t have the power to predict what the search engines will and will not do in the future. But, it is very possible to anticipate their activities from over the past years and know the trends that guarantee to continue going forward. That is what this article will provide you – the five obvious and clear facts about the future of SEO that will influence which websites will succeed eventually.
1. Content Is King
- Most smart marketers know that content is now and will always be king to the search engines. The main goal of search engines is to make money and they will not be able to do that if people avoid their services because their results are identified as low-quality. Because of this, search engines will always refine their algorithm so they can provide the best results. Remember that low-value and spam content will never win over well-written, authoritative content in a battle over which text must be put up in the SERPs.
2. Natural Back-links Win All the Time
- Google has always been smarter than ever. Search engines like Google make use of some of the top PhDs and technical minds who’s only purpose is to remove link schemes as well as devalue them. Although you will temporarily succeed in gaining a high ranking despite a link profile that’s full of profile links and paid links from spam websites, you should know that your progress will only be short lived. It is still better to be focused on having good quality and relevant back-links that can stand the test of time.
3. Optimizing Multiple Platform is the Answer
- You need to know that people will look for information regarding your business on different kinds of platforms like tablet computers or smart-phones; it became very important that you optimize your website for as many of them as possible. Action steps you need to do is to include launching a mobile web ready version of your site and maintain profiles on websites such as Google Places and Yelp that may be used as sources of information by third-party programs like Siri.
4. Increased Importance of Social Activity
- Google announced by late 2010 that social signals were used as a ranking factor, and as the web does not show signs of slowing down in terms of activity on popular social networking websites, it’s possible that the relative significance of social signals will continuously increase for web businesses. You can build a social profile by making an effort to spend some time on social networking sites that you are active with and make sure you reach out personally to your followers. You have to provide consistent and helpful information because it will build you a following and will begin seeing an increase in the number of social shares for your work.
5. Personalized Search Will Happen
- There are many traditional SEO which have been up in arms over the integration of personalized search features that will adjust the standard SERPs to reflect a viewer’s personal interests and connections. Personalized search results are actually to expand in scope, while creating unique SERPs which are based on your preferences will give the most significant results that may keep on coming back as well as using the services of search engines.
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