With the huge number of websites, web pages, or blogs on the internet today, it would be that hard to get someone to read the content of your sites or blogs. You need people to pay attention to what you have written in your site’s content. But how are you going to do that?
The key is to find the right balance between SEO-friendly content and readability. It is important that you ensure Google spiders and especially readers to find your site or blog. You have to learn some techniques that can help you raise your rankings, without sacrificing your amazing talent in writing.
SELECT YOUR KEYWORDS CAREFULLY
In SEO, or search engine optimization, keywords are one of the most important factors you need to focus on. You must think about them before you start writing. You have to consider which words and phrases that you think most people are searching for. Google Adwords is a trusted tool that you can use to help you choose the best SEO keywords. You also must consider the competition that each phrase has, instead of choosing catchy terms. Look for more specific terms that have the ability to sell your area of expertise.
PROPERLY PLACE YOUR KEYWORDS
Remember that every search engine analyzes the words you use as well as their placement. You can put your chosen keywords in the title or first sentence of your content. You have to know the right keyword density for your content otherwise, you will be penalized by search engines for “keyword-stuffing”. It is also a big turn off for your readers. And always remember to put your keywords in those hidden places like meta tags and image captions.
MAKE USE OF FREE TOOLS
Google Analytics is one of the free tools that you can use to assess your site’s traffic. It helps you know where your traffic comes from and which portions you need to work on. Bloggers can use WordPress. It has different plug-ins that will help you choose your title and keywords, avoid duplicate content, and maximize the use of meta tags.
BE AN EXPERT REGARDING YOUR TOPIC
If you have lots of articles about the same topic, search engines will think that you know what you are talking about. You can choose an area of expertise so that it will help you get on the first page of the search engines that you desire.
USE YOR LINKS WISELY
Proper use of links will contribute to the success of your site’s ranking. If there’s another page that has relevant information similar to yours then you may add its link on your site, but remember not to overdo it.
CHOOSE THE RIGHT COLOR OF HAT
In SEO, there is Black Hat SEO and White Hat SEO. White hat techniques are the legitimate ways to optimize your site while Black Hat SEO refers to illegal techniques like using hidden text or having different versions of a website that can deceive search engines. Black Hat is not a good strategy because it only works for a short period of time, and Google blocks the sites that use it.
WRITE FOR YOUR AUDIENCE
Always think of your audience when writing an article. Know their interests and consider the information that they need and want to know. Providing them information or creating a very lively informative blog will keep them coming back.
MAKE YOUR CONTENT READABLE
Make sure your article has a very readable SEO content. You need to use images effectively; break up those large amounts of text into subcategories. The use of lists is a good idea and a good way to repeat keywords without your readers noticing it. Construct short sentences and try to leave some white spaces which can help big time.
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