In case you are doing your own search engine optimization for your website, you already have an idea about how many factors can affect your ability to get your website to the top search ranking positions. If you have chosen to outsource your SEO to an agency or SEO firm because you know how complicated it is, ask, “Are you sure that they are doing everything they must be doing?” Whatever you choose to do, it is always right to see if you can fix what seems to be a broken SEO, or if you are seeing lots of wins in the search engine results page driving more success from your SEO efforts.
Don’t worry if you are missing some of these vital components of SEO; you just have to incorporate them into what you’re already doing to be greater. But, if you’re missing most of these, you need to prepare yourself for a strong conversation with your SEO firm or internal SEO manager.
These are the signs your SEO sucks:
• Short-lived wins. It is natural to have a couple of losses and gains in the SERPs, but if you see a bigger slip, for example from position 2 to position 7 or page 1 to page 2 – this only means your SEO strategist doesn’t think long term.
• Your content seems like it was written by an expert from the year 1999. It means if you’re still trying to reach an arbitrary keyword density percentage, worrying over your meta keywords, creating keyword dense doorway pages which redirect to another location, engaging in link buying, link farming or exchanges, then your search engine optimization is definitely out of date. Black hat SEO techniques won’t help you but instead harm you.
• Your SEO strategy does not consider competitive search terms and conversions.
• It does not consider social media as a vital part. If you don’t post your content on social networking sites, you are not giving the people a chance to find it. You need to be aware that your customers are on social media, and the fact that crawlers, industry leaders, and the customers’ employees are also on social media. They are the people who will give your content a chance to be at the top of the search engines.
• Your SEO strategy is inactively building inbound links. Although link building happens organically, you still need to do something to make it happen. The amount of links you receive is not enough to make a very meaningful impact. Even though you have great content, people will not link to it if you don’t make an effort acquiring those links.
• Your strategy must support your seo web design. The design of your site does have an impact but never forget that quality content, readability, and inbound links are way more important. Suddenly re-branding your website, updating the logo, and changing colors may help you in some ways but can also hurt your SEO seriously.
• SEO efforts are not being tracked down. All SEO experts must know if what they are doing is right or wrong so you can make improvements and take advantage of success. You will never know if your money, time, and effort are worth it if you never track your SEO efforts.
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