Beyond SEO – Why do you need to maintain your visitors?

Traffic is indeed a very essential factor that your website must have. Most people spend their time and effort in figuring out how they can accumulate favorable traffic that will help their website gain the top spot in a search engine results page. But what we should know is that a huge amount of traffic would mean nothing if they don’t convert.

You need to think more about your visitors than what you have in the past. Remember that it is not always about a horde of visitors, but it’s also about retaining them.

You need to be aware of the relationships of your heading, the first paragraph and the first internal link anchor text, your page title factor, meta description, and page naming convention which is seen by the first query. In case the search engine results page display doesn’t show the accurate image for the click through, then you are just increasing your bounce rate.

Stop using PDFs. Although your PDFs rank, they would definitely rank better if they were texts and HTML. Setting aside the SEO-ability of a PDF, you must first think about your user experience. SEOs see the content, but the problem is they don’t enjoy the HTML page experience of supporting the main and navigation. Most of the time, you will see no links located on the PDF that allows your user to further use your website.

You must provide your users the ability to use the same website template like any other user that views a standard webpage. If you really need to use PDF, you must provide a link to the homepage or your most relevant standard website page in the footer of each PDF page.

Never disconnect from social media. It is very important to introduce your website traffic to social communities. Keep in mind that the icons linking your Facebook, Twitter, or YouTube profiles must be opened in a new window. They need to see your profiles but never lead them off to your website.

Another thing that you need to consider is those mobile users (mobile SEO). They may not see all the necessary information of your site with just the use of a handheld device. Because of this, you need to gain an understanding about your mobile visitor’s intention and then create a style sheet that will cater to them. Although your visitor segment is the only thing that will increase, managing your relationship with your mobile visitors will have contribution on your online success over the succeeding years.
   
The aforementioned really does have nothing to do with extremely technical SEO, but these are just some very simple mistakes that are often taken for granted.

Remember that every time you get the traffic you need, you have to do something to maintain it.

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