Facebook is indeed a great marketing opportunity for any kind of business thru shares and referrals. But just like WordPress and other platform-based user websites, it is important to integrate SEO strategies in your Facebook pages so that you can receive exposure from them. It is necessary to always keep in mind the SEO strategies you need when setting up a Facebook account for yourself or your client. Google says that they are really not looking at Facebook “shares” as a different part of their ranking algorithm, but traffic is traffic. Here are some of the great techniques that you can do to make your Facebook SEO-friendly.
Decide for a Great Facebook Page Name
Don’t use a business name that is generic and spammy. Use something that is descriptive and very easy to remember. You will get blacklisted if you use a very generic name. And once you have it, never change your page name. Once you have established your Page name, keep it and brand it. It is never a good idea from an SEO perspective to change your name.
Facebook URLs are vital
Right now, Facebook allows the use of vanity names so make sure you have one. Although the URL won’t be yours, it still looks good to have this www.facebook.com/yourownwebtrafficnow instead of this: www.facebook.com/1178684 as your URL. You can have a URL which is searchable as long as the username has one of the terms that are related to your business. But, you have to know that Facebook requires you to have 100 fans before you can generate your own username.
Put Keyword-rich text on the “About” and “Info” sections of your FB Page
It will position searchable terms near the top of a Facebook page in the CSS. You have to make sure that you include your address information so your page will show up on local searches. Lastly, you must add links to your site in the info section.
Facebook Picture Description matters
Facebook changes titles on photos but the descriptions do not. You have to use keywords as often as possible. You must read your description in two different angles – one is for your customers and the other from a computer’s angle.
Include keywords in your Facebook Status Updates
Your status update is a good place to put your keywords and increase visibility. It can also drive traffic to your own website. Don’t forget that your main objective for having a Facebook page is to drive traffic back to your site.
Use Notes and Discussion Boards on FB
Content of Notes and Discussion boards are all indexable and can be great for SEO. Since people who use Facebook do nothing online, the use of discussion boards is necessary so it can provide you a way to reach out to this group of people.
Have Shares and Likes on your sites
You still need to include Facebook page shares and likes into your websites, even though it is not directly SEO. You also have to be updated on Facebook Developer news because it will help you come up with new ideas in monetizing the platform and getting the most out of it.
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