The great thing about having a successful blog is that you can easily launch your next successful blog. The hard work you gave in building up your audience and rankings in the search engines is something that you can influence for your next site most especially if it is related to the first one. Besides having the ability of leveraging your audience and guiding them over to the new site, you may also launch another with an SEO benefit in the form of links from your established blog going to the newest. It would give your new site an instant search engine credibility by showing that it can attract links from an established and credible website.
Anchor text is an important search engine ranking signal that boosts web traffic. It is the click-able text of a link in a site. If you have a link that has an anchor text that says “click here,” this is less valuable than having the same link but with an anchor text that contains the keyword you wish the target website would rank for. But Google just pays attention to the anchor text of the first link that the URL is giving on the page. Succeeding links that has the same URL will have their anchor texts ignored.
Navigation Links
The way that Google treats anchor texts only means that you must be careful about how you link out in your navigation. It is good to cross-link your site on the navigation through blog roll because it gives you a view of the site links that appear on every page of your site.
You should be aware of the placement of your navigation within the code of your site. When you use a standard blog template, it is expected that the navigation is on the right side of your website and that is a great thing. Placing your navigation on the right means that your content will be the first link and the anchor text of that link will absolutely count.
Internal Links
Internal links don’t only apply to links from one site to another site; it also carries anchor texts. There are some site owners that forget about focusing on linking. They tend to work hard on building up the back-link profile of their site as well as targeting good anchor text on those back-links that they forget the fact that they can assist search engines by using good anchor text on their internal links too.
Avoid Overdoing It
You have to be aware that too much links with the same keyword rich anchor text means that it is a spam and with that you might be penalized. So, don’t overdo it.
No comments:
Post a Comment