Perfect Place for SEO and Social Media Optimization in Your Company

Many people think that search engine optimization is usually a marketing function of a company. Well, it does make sense because SEO is low-cost but with high impact and measurable methods of attracting new customers as well as revenue. But if you will only take a step back and see the bigger picture instead of looking at it as a marketing function only, eventually you will see that there’s more to it.

Try thinking outside the marketing search box. Although companies often publish different content other than their products and services, they also rely on people’s familiarity with the company’s site to provide information. Customers, employees, job seekers, new media, industry analysts, investors, and partners are all in need of information from companies, and with over 11 billion inquiries that Google manages every month - search is the major channel for discovery - and also social media. Right now, Facebook has over 800 million members; Twitter has over 200 million, while LinkedIn has 100 million and more. This only means that content has a purpose and intended audience, so it is only right to optimize them for find-ability and share-ability.

You can go holistic. While companies are making their plans in allocating resources for next year, you can consider facilitating the ease of connection and sharing between your online content that is published by a brand and the targeted audience.  To be exact, this is the holistic application of keywords as well as social topics about marketing, PR, Talent Acquisition, HR, and customer service.

ROI on optimization is not for marketing alone. There are still other departments in a company that publish online content, but it is a great example of the opportunity that most companies need to make it easier, more effective and efficient for their targeted audience to learn and also engage with the content of a company. Marketing can give you a return on investment that is based on content optimization which attracts site traffic and converts visitors into sales. Then, optimizing other types of business content with a specific purpose can also do the same thing.

Connecting and sharing are easier to do. Search and social media optimization is not just a way to boost sales and leads but it can also increase the effect of communications between the brand and its customers, media, employees, and job seekers. Always keep in mind that whatever can be searched can also be optimized. Using search and social media based discovery, a content can attract better employees, work out customer service problems online, and enhance the credibility of a brand where key components are looking after.

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