SEO Positive Starts Using Facebook Best Practice Guide

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SEO Positive has realized that more and more clients are now taking advantage of the benefits of advertising on Facebook. Paid search and social media is a good combination because more companies are able to target as well as interact with certain social groups in real time.

A report from Efficient Frontier as recent as July 2011 tells that marketers who use Facebook ads are reported to get a number of benefits like heightened brand awareness, higher overall engagement levels, and prominent increase in traffic to their website. But the definite increase in the cost of Facebook Pay Per Click ads was well-documented by a prestigious performance management company as well. Throughout the second quarter of 2011, the average cost of Pay Per Click ads on the website increased by 22%. The researchers were very eager to suggest that the longer the brands wait to engage with customers on Facebook, it becomes more expensive for fans to acquire them.

Facebook’s Best Practice Guide was first released back in April and its content is more relevant than it was before. Best Practice Guide’s usefulness depends on the objectives of a company, however it generally provides marketers with an idea regarding the processes behind Facebook advertising and outlines many principles which are sure to help the growth and success of  the overall campaign.

Companies may have to increase their marketing budget so that it can accommodate Facebook marketing which can be a daunting prospect; but, SEO Positive’s Social Media Marketer, Lewis Austin thinks that the information in the document will help drive all Facebook PPC campaigns in the right direction as well as help them make sure that all extra expenditure will convert to inquiries or sales in the long run.

Lewis said that although many people believe that Facebook PPC is still in its primary stages, they think that it will likely take off in the year 2012. Best Practice Guide is very useful for marketers which are new to the concept because it will explain why businesses must be involved and how they can achieve real results without using their entire online advertising budget.

The company recommends all promising social media marketers to take a look at the Facebook guide; however if businesses are having a hard time to make an impact on social networking sites, they must get in touch with the company to know more about their professional social monitoring and reporting services too.

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