3 Relevant Conversion Tools You Need for SEO

For you to earn more (and quickly) from your online business’ organic search traffic, you may need to convert more consumers who have already gone to your site. In order to achieve that, you need the best and most relevant conversion tools you will ever find.

Don’t be like the many SEO experts who have strategies that only focus on driving more visitors, because those huge numbers of visitors will be useless to a site if they cannot be converted.

Bryan Eisenberg, at the show entitled Search Engine Strategies, offered tools that will analyze and improve conversion rates for search engine optimization. He outlined several key SEO tools and stated their usability testing and heat-maps that demonstrate the focal point of customers to call tracking and website speed tools. Below are the three categories that are relevant to a webmaster’s pursuit of improving search conversion.

Site Conversion and Speed
Google cleared that load times have an impact on ratings. Site speed may affect your conversion rates. A one second delay in your page load time lessens your conversion rates by 7%. This is according to a site speed solutions provider named Strangeloop. There are different ways you can speed up a site by adding more servers and infrastructure. Smush.it and JPEGmini are two of the graphic compression tools you can use in reducing your site’s image sizes to speed up load time, while for JavaScript tag acceleration and management you can use the tool Tagman.

Video and Site Conversion
If you add seo video to your sites, it would definitely make a difference. According to internet retailers, a video can increase a site’s conversion by an average of 9%, while those products that have videos can increase their chances of being purchased, although there are many retailers that assume that video is an expensive way of conversion. You would need to hire a studio, producer, write the content or script, etc. but e-commerce gives solutions like Treepodia which offers you ways to automate product videos that are based on existing product image and descriptions.

Heat-maps
Heat-maps are called that way because the stronger or hotter the color, the more attention customers have on that point on the page. They are useful in determining what the distractions customers get when they click on your conversion buttons. In case your page has several things the retailer wants their customer to notice or click on to guide them in transacting, the heat-map will help identify if the customer is really focusing on those points or just spending too much time looking at related products.