Back then, search engines only show up websites on their search results but this only happened until May 2007. Right now, search engines returned not just websites but now it’s what is called the “universal search.” This means that search engines bring not just websites but maps, blogs, images, news, social media, and videos as well into the search results.
Video SEO is a process of combining keyword SEO techniques which have videos to show up in the search engine results pages. Its goal is to be able to have your dealership messages to rule the first page of a search result for the products and services you are selling, and pushing out other competing dealers, thus increasing your edge in the digital market.
Video SEO is new and may not be measured by the traditional SEO / SEM ROI systems in the industry today. At present, Video SEO is measured by views, clicks, ratings, comments as well as rankings. The true value of those kinds of measurements should be understood carefully as sometimes they can’t be counted as accurate or helpful.
Out of 85 video search engines, there are approximately 70 video search engines that don’t have view counters for the videos hosted on their websites. On some of these engines, if a certain customer won’t watch a video all the way, then the full view won’t be counted. And regarding clicks, it is unfortunate to know that not all video engines let you put clickable links in the Meta content. Because of this, you will not get to see the video as a referring site on your website analytics. But there’s no need to worry; people open up new tabs and browsers so they can go to where you lead them in the videos. Star ratings and comments is not that important; turn them off because they don’t have impact on local search rankings for videos, and also because you don’t want nasty comments on your videos to be posted by your competitors. Another thing, you also need more than just a YouTube channel to rank in the search results, for the reason that YouTube only shows up an average of 9% of the time in search results.
Other video engines that Google puts on the first page of its search results are Metacafe, Viddler, Revver, Dailymotion, etc. Make sure to put your videos on as many video engines as possible and not just on YouTube. You may have video SEO to be able to deliver your message to your customers (at the time they are also currently searching for the products and services you are offering). Remember to use Video SEO to have as many first page listings as possible because some search engines such as Google only allow no more than one video to show up on its search engine results page. Thus, Video SEO is really a very competitive product and must always be counted as like that.
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